About QiC


What is Quality in Care?

Quality in Care (QiC) is an awards programme that recognises good practice in patient care and joint working in key therapy areas and allows these schemes to be shared and disseminated on a national level.

Its aims are to:

  • Support healthcare providers in a practical way to improve standards of care
  • Identify and showcase existing initiatives which are directly or indirectly improving care
  • Disseminate these more widely to enable individuals and teams working in healthcare across the country to learn from good practice.

Each programme involves the support of healthcare professionals, charities, industry and NHS.

All categories in the awards programmes support one or more of the domains as defined by the NHS Outcomes Framework 2015/16

Current programmes include QiC Diabetes, QiC Oncology, QiC Hepatitis C and QiC Anticoagulation.

For more information contact Siobhan Thwaites on +44 (0)1372 414200.


Details of the awards programme

Each QiC Awards Programme follows the same simple path.

For each programme, organisations behind patient care schemes across the four nations of the UK will be able to enter their work into a selection of categories. The categories cover a broad criteria of care services, making the awards as open and accessible as possible.

Entries will be reviewed by a panel of experts from the particular therapy area. A shortlist of nominees for each category will be collated before the Awards ceremony, with the winners announced on the night.

The awards will celebrate all the nominated patient care schemes in each category. In all categories, there will be a winner, highly commended and a commended.

Following the awards, QiC will provide a platform to discuss the award winning schemes, determining the best way to learn from good practice and to build replicable case studies. This includes opportunities for finalists to speak at healthcare events, webinars and for their work to feature in newsletters and case studies via our online knowledge hub QiC Connect.


Who is involved?

Quality in Care is a PMGroup initiative. Founded in 1988 PMGroup is a leading international multi-channel media group, producing a range of magazines, websites and communications programmes to support the pharmaceutical industry and related sectors. PMGroup’s online hub is its pharmaceutical industry portal www.pmlive.com. PMLiVE was launched in 1999 and is a trusted source of pharmaceutical news, intelligence and commentary for the pharmaceutical and biotech industries. PMGroup publishes three core print titles, the monthly Pharmaceutical Market Europe (PME) magazine, and the bi-annual publications Communiqué – which focuses on PR and medical communications, and The Directory of Advertising, Branding, Creative and Digital Agencies in Healthcare. The print titles are also available in an online ‘digital edition’ and via a smartphone mobile app. Each year PMGroup runs two award schemes. The Communiqué Awards commends excellence in healthcare communications and the Pharmaceutical Market Excellence Awards (PMEA) recognises pharmaceutical companies that deliver business excellence.