WINNER
St John’s Institute of Dermatology Patient Education Video Resource
by Guy’s and St Thomas’ NHS Foundation Trust
Topical therapies are very important to treat skin diseases, yet many patients fail to use them properly. Adherence to topical treatment regimens is estimated to be 50-70% in patients with psoriasis and non-adherence is associated with worse treatment outcomes and quality of life. St John’s Institute of Dermatology created an online resource, consisting of six educational videos, to empower patients to use topical treatments safely and effectively. A systematic framework was instigated to develop the resource, which has been published in the British Journal of Dermatology. Clinical need was assessed by systematic searches of Google and YouTube. This identified a lack of impartial and evidence-based patient education videos. A total of 116 patients were consulted regarding video content and style. A multidisciplinary team of clinicians, specialist nurses, pharmacists and communications officers then developed video scripts. Video content was evidence-based, according to National Institute of Health and Care Excellence (NICE) guidelines. The video resource was then evaluated by 34 patients and 99 healthcare professionals. It has attracted over two million views on YouTube. Analysis of these data will help direct the development of future patient education resources.
Judges’ comments:
“The patient education video resources produced by St John’s Institute were recognised, by the judges, to be world class. They were impressed that the application reflected the systematic way in which these have been developed and that the project demonstrated ongoing sustainability meaning the videos will have continued impact.”
HIGHLY COMMENDED
Dermatology Support for Health Care Workers during the COVID Pandemic
by Bart’s Health London
During the first wave of the coronavirus pandemic, skin issues in health care workers (HCW) wearing Personal Protective Equipment (PPE) were a significant problem. In January it became clear that the second wave would be very large. At the peak, the Barts Health NHS Trust had 835 COVID-positive inpatients and 263 intensive care unit (ICU) beds (one of the largest ICUs in Europe). A package of dermatology care was devised and rolled out to educate, support and treat the HCWs’ skin issues. This included information leaflets, videos and virtual clinics. In addition, central to the whole programme, were pop-up dermatologist clinics to help the HCW during their breaks and between shifts. Over a 10-week period, 796 HCW were seen and treated. Advice, information leaflets, free samples and free prescriptions
Judges’ comments:
“A high commendation was awarded to Bart’s Health London in recognition of the speed of implementation and impact that it had at an immensely challenging time for health care”
COMMENDED
Harrogate Skin Cancer Support Pack
by Harrogate & District NHS Foundation Trust – HDFT
Effective education promotes prevention and early detection of skin cancer and, by highlighting risk factors, results in less invasive and better treatments. Harrogate & District NHS Foundation Trust transferred its group session format for skin cancer education and support into a webpage to extend access to a wider patient and public cohort. This created a single access point for all relevant information, optimised capacity and resources, and increased accessibility for: patients unable, or struggling, to attend additional appointments; carers supporting prevention and skin surveillance; family members with familial risk factors, plus patients not referred to the cancer nurse specialist (CNS) service. This included patients with basal cell carcinoma (830 in 2019) and those with high risk factors or anxiety. An unplanned, additional, achievement was maintaining education and support remotely during the COVID-19 pandemic.
Judges’ comments:
“The Harrogate Skin Cancer Support Pack project warranted a commendation for successfully developing an attractive online resource which was particularly relevant because of the pandemic.”
