Type 2 Diabetes: Know Your Risk

Summary

Know Your Risk is Diabetes UK's national multi channel campaign to raise awareness of type 2 diabetes and its risk factors. At its centre is the Know Your Risk questionnaire, a validated risk assessment tool developed in partnership with the University of Leicester and University of Leicester NHS Trust. The Know Your Risk campaign encourages people to use the tool to find out their risk of type 2 diabetes and what to do next – reaching thousands of people every year who go on to receive support to reduce their risk. The approach combines targeted community outreach activity via a roadshow, alongside digital and printed resources to help people understand more about their risk and what they can do to reduce it. Those in the highest risk communities are encouraged to take steps on their diet, levels of physical activity and to visit their GP.

Challenge

With 11.9 million people at increased risk of type 2 diabetes in the UK, and awareness of type 2 diabetes still low across the population, it is vital more people understand their risk – particularly those in the highest risk categories due to their age or background.

Objectives

To help up to 1 million people find out their risk of type 2 diabetes. To increase awareness of the risk factors, especially among the highest risk groups. To encourage those at risk to visit their GP and make changes to their diet or levels of physical activity.

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QiC Diabetes Winner 2016
Prevention and Early Diagnosis
Type 2 Diabetes: Know Your Risk
by Diabetes UK

Contacts

Kim Allen

Job title:
Roadshow Manager
Place of work:
Diabetes UK
Telephone:
020 3757 7805
Email:
kima@diabetes.org.uk

Resources

QiC Diabetes is partnered by:
Supported by: