Ellie’s Friends website by The Eleanor Rose Foundation (www.elliesfriends.org)

Summary

The Eleanor Rose Foundation launched website ‘Elliesfriends.org’ in October 2015, to encapsulate the spirit of Ellie Jeffery who lived her short life to the full, and whose popular blog ‘Written Off’ had the tag line “Making the Big C Smaller.” Ellie’s Friends is a portal which enables adults living with cancer to access free or discounted products and services in their area, often ‘treats’ such as theatre trips and hotel stays, to help offset some of the psychological and financial impact of a cancer diagnosis. Since launch the website has given away 1,000 individual ‘freebies’ and has more than exceeded its service user and service provider targets.

Challenge

Being diagnosed with cancer is just the start of an incredibly difficult experience – there are so many pressures that are rarely mentioned: the financial impact of having to give up work, paying for trips to the hospital, healthier food; the eternal boredom and depression that sets in during recovery from chemo. Positive experiences or ‘treats’ such as a night out at the theatre or a beauty treatment often have to be sacrificed once cancer is diagnosed. 

Objectives

To enable adults living with cancer to access free or discounted products and services in their area via a website. To engage with a broad base of UK businesses to encourage them to sign up as ‘service providers’.

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QiC Oncology Winner 2016
Cancer Charity Initiative of the Year (small)
Ellie’s Friends (www.elliesfriends.org)
by The Eleanor Rose Foundation

Contacts

Alexis Bleasdale

Job title:
Communications and Partnerships Manager
Place of work:
The Eleanor Rose Foundation
Telephone:
07969 600673
Email:
Alexis@eleanorrose.org


QiC Oncology 2016 partner:
Bristol-Myers Squibb
Supported by: