Cancer Charity Initiative of the Year (small)

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Ellie’s Friends (

By The Eleanor Rose Foundation

The Eleanor Rose Foundation launched website “” in October 2015, to encapsulate the spirit of Ellie Jeffery who lived her short life to the full, and whose popular blog “Written Off’ had the tagline “Making the Big C Smaller.” Ellie’s Friends is a portal which enables adults living with cancer to access free or discounted products and services in their area, often ‘treats’ such as theatre trips and hotel stays, to help offset some of the psychological and financial impact of a cancer diagnosis. Since launch the website has given away 1,000 individual “freebies” and has more than exceeded its service user and service provider targets.

Judges’ comments

“This was an inspirational project that was absolutely wonderful and has the potential to be rolled out much more widely. It was simple and effective, and targeted at the patients that need it. A truly charitable - and innovative - initiative.”


Highly Commended

Rays of Sunshine Children’s Charity granting wishes and hospital ward wishes for seriously ill children across the UK

By Rays of Sunshine Children’s Charity

Rays of Sunshine was set up in 2003 to brighten up the lives of seriously ill children across the UK aged 3-18. Our work offers a positive distraction and creates eternal memories for the children and their families. We provide support to the hospitals and hospices that treat these children.

Judges’ comments

“This obviously tugs at the heartstrings, but it also has a big bang for its buck and the team showed real longevity.”

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