What is Quality in Care?

Quality in Care (QiC) is an awards programme that recognises goodpractice in patient care and joint working in key therapy areas and allowsthese schemes to be shared and disseminated on a national level.

Its aims are to:

  • Support healthcare providers in a practical way to improve standards ofcare
  • Identify and showcase existing initiatives which are directly orindirectly improving care
  • Disseminate these more widely to enable individuals and teams working inhealthcare across the country to learn from good practice.

Each programme involves the support of healthcare professionals,charities, industry and NHS.

All categories in the awards programmes support one or more of thedomains as defined by the current NHS Outcomes Framework.

Gaining QiC recognition means that an initiative has been highlighted by the NHS, charities, patient organisations and industry as improving patient experience, standards of care and outcomes.

Current awards programmes include QiC Diabetes, QiC Oncology, QiC Hepatitis C and QiCAnticoagulation.

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How does it work?

Each QiC programmefollows the same simple path.


Organisations behind patient care schemes across the four nations of the UKenter their work in categories that cover a broad criterion of care services,making the awards as open and accessible as possible.

Judging process

Entries are reviewed by a panel of experts from the particular therapy area. Ashortlist of nominees for each category is collated before the awards ceremony,with the winners announced on the night.


The awards celebrate all the nominated patient care case studies in eachcategory.


Following the awards, QiC provides a platform to share the award winning casestudies across the NHS and other organisations involved in patient care. Case studies demonstrate innovative practice,sustainability and ability to replicate in other care settings across the UK.

Who is involved?

Quality inCare is a PMGroup initiative. Founded in 1988 PMGroup is a leadinginternational multi-channel media group, producing a range of magazines,websites and communications programmes to support the pharmaceutical industryand related sectors.

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